Organic & AI Competitive Intelligence
Audits, strategy & positioning for businesses that want to dominate both traditional search and AI-generated answers. Specialising in SaaS, hosting, WordPress, and affiliate-led media.
20+ years operating, advising, and exiting digital businesses. Romania-based. Globally networked.

Audits, strategy & positioning for businesses that want to dominate both traditional search and AI-generated answers. Specialising in SaaS, hosting, WordPress, and affiliate-led media.
I acquire, grow and exit domain names, affiliate sites & online communities. Active deal flow in web hosting, WordPress plugins, and performance marketing niches.
Building affiliate programs, structuring event media partnerships, and identifying digital acquisition targets for brands operating in the open web ecosystem.
Boutique SEO, AI Visibility & Competitive Intelligence advisory. Select clients, high-signal strategy. All clients sourced from existing network.
High-signal newsletter & publication for digital asset operators. 3,400+ subscribers. Every Tuesday.
Strategic media & intelligence network covering eSports, AI, Web3 and emerging digital ecosystems across international markets.
Head of Enterprise Partnerships at WPDeveloper — 30M+ WordPress installs worldwide across Templately, Essential Addons, and WP Social Ninja.
In this episode, I dive with Ania Witko from CMS Conf into AI search, personal brand discoverability, and why your website is your most critical asset in the LLM era.
From building 150+ software projects to launching COMPETICO, this episode dives into my journey into SEO, competitive intelligence, and helping businesses grow smarter in competitive markets.
SEO or paid ads? The real answer is both. In this episode, I explain how to combine SEO, PPC, and competitive intelligence to build a smarter, more effective digital marketing strategy.
I tracked 100 once-successful blogs over four years to understand what happened after Google's Helpful Content Updates and the rise of AI Overviews. The results were striking: the median blog lost 85% of its organic traffic, while only 21 continued to grow. This study reveals the patterns behind the winners, the losers, and what it takes to build a blog that can survive in 2026.
Affiliate World Europe returned to Budapest for the third consecutive year. I counted one booth at Affiliate World Europe offering custom AI solutions. Meanwhile, the affiliates I watched demo their own stacks the day before are further ahead than most of the vendors trying to sell to them.
The full slide deck and framework from my AWE Budapest 2026 workshop on AI Visibility, containing five pillars for thriving after the Great SEO Reset.
CEO at Startise
co-founders at WPX
CEO at Right of The Dot
CEO at AEServer
Daniel's AI Visibility audit changed how we think about search entirely. He mapped exactly where we were invisible to LLM-generated answers and gave us a concrete roadmap. Six months later our organic traffic is up 340% and we're cited in Perplexity results daily.
Working with Daniel to build our affiliate program from scratch was the best growth decision we made. He structured the commission model, sourced the first 40 publishers, and set up tracking. We hit €18,000 monthly affiliate revenue inside 5 months.
Daniel's session on competitive intelligence at WordCamp was the highest-rated talk across all three tracks. He broke down tools and frameworks our audience could implement the same day. We've already invited him back for next year.
Supporting initiatives that bring quality education and digital literacy to children in underserved communities. Bridging the digital divide starts with giving every young person the tools to participate in the modern economy.
Supporting local and international rescue organisations working to shelter, rehabilitate and rehome abandoned dogs. Every animal deserves safety and every person who opens their home to a rescue dog makes a real difference.

"AI is not killing SEO. It is widening the gap between commodity content and genuine expertise more than ever. Businesses with real authority win. Everyone else vanishes."
I'm a Romanian digital entrepreneur with 20+ years of building digital assets. My career started in SEO and affiliate marketing, and I've been compounding that edge ever since.
Today I run Competico (boutique advisory), build MonetizeBetter (digital intelligence publication), and operate ALT Media Brands (ALT media & intelligence network). I'm also Head of Enterprise Partnerships at WPDeveloper / Templately, scaling B2B and channel partnerships for a WordPress ecosystem with 30M+ installs.
On stage: AI Visibility, search strategy, and digital asset investing at WordCamp, SiGMA, TES, Domain Summit and other events worldwide.
Whether you're a potential partner, broker, collaborator, or fellow operator — I'm always open to an honest conversation. No pitch, no pressure.