I'll be joining the Bucharest WordPress community to talk about a question every site owner is now asking: what does it actually take for AI engines like Claude, ChatGPT, and AI-powered search to recommend your website?
As AI assistants increasingly replace traditional search as the first stop for information, "ranking" is being redefined. It's no longer just about keywords and backlinks, but it's also about how legible, structured, and trustworthy your content is to a language model deciding what to cite. This talk breaks down what's changing and what site owners can do about it now.
What I'll cover:
- Why traditional SEO signals aren't enough for AI visibility
- How AI models actually select and cite sources
- Practical, WordPress-friendly steps to structure content for AI discoverability
- What "AI Visibility" means as a discipline, distinct from classic SEO
