CMS Conf takes place 12–14 November 2026 in Gdynia, Poland, and it’s a focused, practitioner-led conference for developers, architects, and digital strategists who build and operate content infrastructure at scale. I'll be there all three days.
My Session: "Content Is Not King Anymore. Your CMS Is."
Before anything, yes, it's a deliberately provocative title. As content becomes a commodity, the platform you publish on matters more than ever. Not because of design or UX, but because of how AI search systems retrieve, evaluate, and cite content. Your CMS is now part of the AI pipeline, whether you've optimized for it or not.
Here's what I'll cover:
- How AI search systems actually work — how tools like ChatGPT, Perplexity, and Google AI Overviews retrieve and cite content, and exactly where your CMS sits in that pipeline
- The four silent CMS killers — missing schema, poor content structure, low speed, and no AI agent integration — plus how to diagnose each one in your own stack
- What actually determines AI citation — the specific schema patterns, content modeling rules, and API integrations that make the difference between being cited and being invisible
- A crash CMS audit you can run on the spot — a practical framework attendees can apply immediately to get a clear verdict on whether their stack is helping or hurting their AI visibility
Why CMS Conf
As founder of Competico, a boutique advisory focused on SEO, AI Visibility, and Competitive Intelligence, this is the room where the real conversation needs to happen. Most CMS decisions are still made on editorial and developer experience criteria. Almost no one accounts for LLM discoverability. That's a gap I intend to make uncomfortable to ignore.
If your roadmap includes any of the following, Gdynia is where we should talk:
- How your CMS choice affects whether AI systems surface your content
- Benchmarking your current stack against AI Visibility best practices
- Building or advising on content infrastructure for AI-era publishing
Let's Meet in Gdynia
I keep conference schedules deliberately loose so the best conversations happen between sessions, not during them.
If you're attending CMS Conf and working in content infrastructure, headless CMS, AI-driven publishing, or digital strategy, reach out.
Drop a comment or message me, and I'll make time.
See you in Gdynia, 12–14 November 2026.