Daniel Stanica is an AI Visibility Consultant based in Bucharest, Romania, helping digital-first businesses get cited, mentioned, and recommended in AI-search.
He brings over 20 years of experience in SEO, competitive intelligence, and internet business to the disciplines of AI-powered Search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
When someone asks Claude, ChatGPT, Perplexity, or Google AI Mode about your category, is your brand the one the AI names, or does it name your competitor?
What is AI Visibility?
AI Visibility is the measure of how often, how accurately, and how favorably a brand appears in AI-generated answers across AI search platforms.
Where traditional SEO measures rankings and clicks, AI Visibility measures citations and mentions. The three core metrics are:
- Citation share of voice — how often your brand is cited compared to competitors when relevant prompts are asked
- Source URL inclusion — which of your pages do AI systems pull when generating answers
- Brand sentiment — how accurately and favorably AI systems describe your brand, products, and services
AI Visibility is also known as Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM Optimization (LLMO). These terms describe the same discipline: ensuring AI systems reliably select your brand as a trusted, citable source.
Why AI Visibility matters now
Search behavior has fundamentally shifted. Users are asking AI assistants direct questions and acting on synthesized answers, often without visiting any website at all.
A brand with excellent traditional SEO rankings can be completely invisible in AI-generated answers if it lacks the entity authority, content structure, and off-site brand consistency that AI systems require. Conversely, brands that build strong AI Visibility now are establishing a durable competitive advantage that compounds as AI search adoption grows.
The numbers are unambiguous. Between 25 and 50 percent of US searches now return AI Overview results, with click-through rates dropping 58% for AI-influenced queries. Major publishers like Reuters and The Guardian receive less than 1% of referral traffic from AI platforms, despite being frequently cited as AI search drives brand awareness rather than website visits.
For operators in competitive categories such as hosting, domains, WordPress, affiliate marketing, adult tech, and iGaming, the question is no longer whether to invest in AI Visibility. It is whether to invest before or after competitors have claimed the citation share.
AI Visibility Services
1. AI Visibility Strategy Call with Daniel Stanica
A focused 60-minute session for digital business owners and operators who have a specific question, a gap they can't explain, or a decision they need clarity on before committing to a full engagement.
You come with your situation. I diagnose it, give you a prioritized set of actions, and answer every question you have.
This is the right starting point if you want to understand your AI Visibility problem before investing in a full audit or if you need an expert second opinion on work already in progress.
What you get:
- 60 minutes of focused advisory, one-on-one
- A written summary of recommendations that I send after the call
- A clear view of whether an audit makes sense for your situation and what it would cover
Good fit for: founders, solo operators, and in-house marketing leads who need clarity, not a full program.
2. AI Visibility Audit
A structured, fixed-scope benchmark of where your brand stands today in AI-generated answers and the specific reasons why. Delivered in ten working days. Fixed fee. One concrete output you can act on immediately or hand to your team.
What the audit covers:
- Citation frequency benchmark across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Claude, Gemini, and Microsoft Copilot for your priority category queries
- Competitive gap analysis against two to five key competitors — who is being cited instead of you, and why
- Entity and content audit, identifying the specific signals AI systems are using to evaluate your brand's trustworthiness
- Prompt space map of the queries users ask AI about your category, cross-referenced against your current content
- Prioritized remediation roadmap ranked by expected impact on citation frequency
- A dedicated debrief call to walk through findings and align on next steps
Good fit for: brands that want to understand their baseline before committing to a strategy program, and operators who need a diagnostic before making content or technical investments.
Also available via Competico →
3. AI Visibility Audit + Strategy
Everything in the Audit, plus a full strategic program to act on the findings, is built for operators who want to move from diagnosis to execution without a gap.
The strategy layer translates the audit findings into a 90-day execution plan: entity optimization, content restructuring for AI extraction, off-site citation development, and a measurement framework to track progress over time.
What the strategy adds:
- Full prompt space ownership plan — covering discovery, comparison, evaluation, and decision-stage queries in your category
- Entity optimization roadmap — structured data implementation, knowledge graph development, off-site brand mention strategy
- Content restructuring plan — converting existing high-value pages into AI-extractable answer-block format, plus new content priorities
- Off-site citation development plan — the specific third-party sources, publications, and directories where brand mentions will most improve AI trust signals
- Measurement framework — how to track citation share of voice, source URL inclusion, and brand sentiment month over month
- 90-day sequenced execution roadmap your team can run independently
Good fit: operators who are ready to move, not just diagnose, and who want a complete framework rather than a list of recommendations.
Also available via Competico →
Who is the AI Visibility Consultant Package for
This engagement is right for:
- Global Digital Businesses in competitive categories — hosting, domains, WordPress, SaaS, affiliate, adult-tech, iGaming, fintech — where competitors are beginning to build AI Visibility advantages
- Operators with strong SEO who are invisible in AI answers — common in 2026, where traditional SEO strength does not automatically transfer to AI citation share
- Brands that have seen organic traffic decline despite maintaining rankings — often a signal that AI search is absorbing query volume that previously produced website clicks
- New market entrants who want to establish strong AI Visibility from the start
- Founders and solo operators who need a framework and expert guidance rather than a large agency retainer
This is not the right engagement for brands looking for guaranteed citation counts or a high-volume content production operation. AI Visibility is a structural, long-term investment. Results compound over time.
Client work
AI Visibility audits and strategy engagements completed for:
- AdultSiteBroker — AI Visibility audit and competitive positioning strategy for the leading adult-tech M&A brokerage
- Mondiad — comprehensive AEO strategy including a 10-page competitor comparison framework, benchmarking AI citation frequency against competitors ranging from 5 to over 1,350 mentions across major AI platforms
- Boutique operators in hosting, domains, WordPress, and affiliate marketing across Central & Eastern Europe, MENA, and Southeast Asia.
Frequently asked questions
What is an AI Visibility Consultant?
An AI Visibility Consultant helps brands measure and improve the frequency with which they are cited and recommended in AI-generated answers from platforms such as ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. Unlike a traditional SEO consultant, who focuses on rankings and click-through rates, an AI Visibility Consultant focuses on entity authority and off-site brand-signal consistency.
What is the difference between AI Visibility and SEO?
Traditional SEO optimizes content to rank in search results where users click links. AI Visibility optimization ensures that AI systems incorporate your brand into the synthesized answers they generate, often without the user having to click any links. The goal shifts from ranking to being selected, cited, and described accurately. Both disciplines share technical foundations like crawlability, structured data, and content quality, but AI Visibility adds entity authority, answer-block formatting, and off-site mention consistency as critical factors.
Which AI platforms do you optimize for?
Google AI Overviews, Google AI Mode, ChatGPT (OpenAI), Perplexity AI, Claude (Anthropic), Gemini, and Microsoft Copilot. I prioritize the platforms based on the client's audience and geography.
What industries do you specialize in?
My deepest expertise lies in hosting, domains, WordPress, affiliate marketing, and internet-native businesses, including SaaS, niche publications, and digital asset operators. I also work with operators in fintech and emerging internet categories.
Work with Daniel Stanica as your AI Visibility Consultant
I take on two to three new AI Visibility consulting clients per quarter. Engagements begin with a paid audit or a single advisory call before either side commits to more.
If you are a digital-first operator who wants to understand exactly where your brand stands in AI-generated answers and what it will take to own your category, get in touch.