What is competitive intelligence, and how can it give digital brands a real edge in today’s crowded landscape?
In this episode of PRESS Talks: The 3Q Interview, I join Christos Paloukas to break down how competitive intelligence works in practice and why it’s a powerful tool for businesses looking to grow through SEO and organic marketing.
We explore what competitive intelligence actually means, along with its real-world applications, the types of businesses that benefit most from it, and how to approach it ethically and effectively. I also share practical tools and methods to understand your competition better and make smarter strategic decisions.