From advising clients to build their own websites for 20 years while running his business without one, this podcast episode dives into AI search, personal brand discoverability, and what it really means to own your digital presence in 2026.
What if everything you've built online could vanish overnight, and AI wouldn't even know you existed? In the 9th episode of the CMS Conf Podcast, I join the show to explore why owning your digital presence has never mattered more than it does in 2026.
I spent 20 years advising clients to build their own websites, all while running my own business without one. That changed just one month ago. In this conversation, we dig into how AI search is reshaping personal brand discoverability, what website structure actually helps machines understand who you are, and why relying solely on social media platforms is a risk no professional should take.
I also share which CMS I chose for my brand-new personal site — and why it's not WordPress.
With 15+ years across the WordPress, hosting, and affiliate ecosystems, and a recurring presence at CloudFest, Domain Days Dubai, and WordCamp Europe, this conversation covers entrepreneurship, SEO, AI Visibility, and what it really takes to stay discoverable in a constantly evolving digital landscape.
