Is SEO still relevant for affiliate programs and networks looking to grow and attract new publishers? With so many companies prioritizing social media, sponsorships, and employer branding, SEO is often pushed into the background. But that can be a costly mistake.
In this episode of the Affpal Podcast, I share my perspective on why SEO remains a fundamental pillar in the marketing mix for affiliate programs, and how it can be leveraged strategically to drive sustainable growth.
We discuss what’s changed, what still works, and how affiliate managers and networks can integrate SEO into their broader acquisition strategy without overcomplicating the process.
